Researcher to Rockstar is a practical resource designed to help Penn State researchers protect their discoveries, amplify their visibility, and build the foundation for long-term scholarly impact. Whether you’re filing your first invention disclosure, crafting your research story, or seeking industry collaborators, these tools can support you at every stage.

Who is it for?

Researcher to Rockstar is available to all Penn State researchers who are looking to elevate their work, strengthen their professional presence, and open new pathways for collaboration, funding, and commercialization.

Why use Researcher to Rockstar?

Strong self-marketing is now an essential part of academic success. These resources could help you:

• Protect your innovations before publication.
• Translate your work into compelling narratives.
• Build a recognizable professional brand.
• Connect with partners in industry, philanthropy, and communications.
• Attract collaborators, sponsors, donors, and licensing opportunities.

It’s more than visibility—it’s about expanding the reach and real-world impact of your research.

Want tailored guidance?

You can schedule a consultation with our marketing and business development experts to jump-start your Rockstar journey.

Explore the full suite of resources

Access guides, templates, and step-by-step support at https://researchsupport.psu.edu/rockstar/